Apple India: A Success Story of Exports and Retail
Apple India: A Success Story of Exports and Retail
Apple is one of the most popular and innovative brands in the world. It is known for its high-quality products like iPhones, iPads, MacBooks, AirPods, and more. But did you know that Apple is also making a big impact in India? Let’s explore how Apple India is growing its exports, opening its first retail stores, creating jobs, and offering exciting experiences for its customers.
Apple India Exports: A Fourfold Increase in FY23
One of the most impressive achievements of Apple India is its exports of iPhones. According to the commerce ministry data, Apple’s iPhone exports from India surged nearly four times on year to cross $5 billion (more than Rs 40,000 crore) in FY23. This makes Apple the first brand to cross the $5-billion export mark from India, at a time when it is seeking to reduce its dependence on China.
Apple’s iPhone exports are driven by its three Taiwanese contract manufacturers – Foxconn, Wistron, and Pegatron – who have ramped up their local production of premium devices in Tamil Nadu and Karnataka. Apple now makes almost 7% of its iPhones in India, up from less than 1% in 2020. India is now exporting iPhones to even developed markets, including the UK, Italy, France, West Asia, Japan, Germany and Russia.
Apple India Retail: The First-Ever Stores in Mumbai and Delhi
Another milestone for Apple India is the opening of its first-ever retail stores in the country. Apple announced that its first store will open on April 18 at the Jio World Drive mall in Mumbai, followed by a second one at the Select Citywalk mall in Saket, Delhi, on April 20. These new retail locations will offer great new ways to browse, discover, and buy Apple products with exceptional service and experiences for customers.
To celebrate the first Apple Store opening in India, Apple BKC announced a special series called ‘Mumbai Rising’, which will feature local artists, musicians, photographers, and entrepreneurs who use Apple products to create and inspire. Customers can also enjoy free sessions on topics like photography, music, coding, art, and more at the store.
Apple India Jobs: Over One Lakh Direct Jobs in Two Years
Apple India is not only contributing to the economy through exports and retail, but also creating employment opportunities for many people. According to Minister of State for Electronics and IT Rajeev Chandrashekhar, Apple’s ecosystem in India has generated over one lakh new direct jobs in manufacturing in the last two years.
Apple has also been expanding its engineering and R&D teams in India, hiring talent for areas like artificial intelligence, machine learning, software development, and more. Apple has also been supporting Indian developers and entrepreneurs through its App Accelerator program, which provides guidance and feedback on app development and design.
Apple India is not just about selling products, but also about offering a unique and engaging experience for its customers.
Conclusion
Apple India is a success story of exports, retail, jobs, and experience. It shows how a global brand can adapt to the local market and offer value to its customers. If you are an Apple fan or want to become one, don’t miss this opportunity to explore the world of Apple in India.
Thank you for reading this post. I hope you found this informative and useful. Please share your thoughts, opinions, and suggestions in the comments below.
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